To find product-market fit you need to deliver clear and exceptional customer value.The story of Applyboard shows you exactly what that looks like. Martin changed the lives of thousands of students who he helped study abroad. He impacted not just them but their entire families. In the meantime, he delivered 10x ROI to schools: for every $1,000 they paid Applyboard they made $10,000+ on tuition. You can't push yourself to unicorn status. You need the market to pull you there. And that only happens if you provide incredible customer value. If you want to understand what that looks like, check this episode out.Send me a message to let me know what you think!

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