Andrew Rubin raised $40M in 6 months before writing a single line of code—and another $100M before seeing his first dollar of revenue. Today, Illumio is valued at billions and counts Morgan Stanley among its earliest customers. But Andrew’s journey wasn’t smooth or easy. Listen in to learn how he navigated the fine line between being early and being too early, how he raised venture capital at unprecedented speed, and why he believes an entrepreneur’s conviction—backed by customer insights—is the real key to startup survival.Why You Should ListenHow to raise $40M in 6 months with no product or revenueWhy “too early” often means bankrupt—and how to avoid itWhy activity ≠ funding (and what to do instead)The hard truth about selling enterprise earlyWhy market timing matters more than product geniusKeywordsproduct market fit, fundraising, early-stage startups, startup fundraising, venture capital, enterprise sales, market timing, Andrew Rubin, Illumio, cybersecurity00:00:00 Intro00:08:15 Why Being Early Can Bankrupt You00:16:09 Creating a Market That Doesn’t Exist00:27:55 Activity Does Not Equal Funding00:38:06 Landing the First Enterprise Customer00:49:57 Surviving Enterprise Sales Cycles00:54:56 Navigating the Emotional Rollercoaster01:00:46 The Truth About Product Market Fit01:01:55 Andrew Rubin’s Best Advice for Early FoundersSend me a message to let me know what you think!

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