In this episode, I dive into a crucial lesson for creators and entrepreneurs alike: the importance of focusing on the core product above all else. Using the iconic example of George Lucas and "Star Wars," I explore how Lucas understood the fundamental necessity of crafting an exceptional film before delving into merchandising, video games, and other ancillary products.

Too often, individuals and businesses put the cart before the horse, prioritizing marketing gimmicks or peripheral ventures over the quality of their primary offering. Through engaging anecdotes and insightful analysis, I uncover the wisdom of investing time, effort, and resources into perfecting the core product, whether it's a film, a service, or a tangible product.

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Yours truly,
Phil Svitek
Filmmaker, author, podcaster & 360 Creative Coach
⁠http://philsvitek.com⁠

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