Who Really Pays When AI Agents Run Wild? Incentives, Identity, and the Hidden Bill

16/09/2025 11 min
Who Really Pays When AI Agents Run Wild? Incentives, Identity, and the Hidden Bill

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Episode Synopsis

Google recently gave us something we’ve been waiting on for years: hard numbers on how much energy an AI prompt uses. According to their report, the median Gemini prompt consumes just 0.24 watt-hours of electricity — roughly running a microwave for a second — along with some drops of water for cooling.