The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top of digital marketing professional development.
Why is learning important for marketers?
It’s always changing.
There are no experts.
It keeps you sharp and curious.
You can be more well-rounded.

1. Books
Books are undervalued.
Expand your definition of reading: audiobooks count, too.
A few reading suggestions:This is Marketing by Seth Godin
How to Write Copy that Sells by Ray Edwards
Marketing Made Simple by Donald Miller
The Story Cycle by Robert Carnes



2. Podcasts
Podcasts are easy to listen passively.
Practice active listening: take notes, and take action
Some suggestions:WorkLife with Adam Grant
Hidden Brain with Shankar Vedantam
All It Takes is a Goal with Jon Acuff



3. Conferences
Conferences are more active and offer an experience
These are a quick boost of inspiration and encouragement
Create a plan to get the most out of your time & investment
Some suggestionsDigital Summit
WordCamp
DigiMarComm
Inbound by Hubspot



4. Email newsletters
They’re making a comeback
Good way to curate lots of online content
Avoid content overload by subscribing wisely
Suggestions:Daily Carnage
Total Annarchy
The Hustle



5. Mentor
They help to shortcut experience.
Help you focus on a relationship
Find someone you want to be more like
Find a professional program to help connect you
They’re mutually beneficial for both of you

6. Make it stick
Make learning a regular habit
Take notes to help it remain in your head
Take action - implement what you learned
Share what you learned

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