Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use evergreen content in your business.
What is evergreen content?
Topics that you can talk about at any point during the year
Different from timely content that’s only relevant for a short period
Evergreen content might change over time, but has a long shelf life

Why is this beneficial?
It saves you from having to constantly generate new content
It reinforces the most important themes in your business
It gives you content to fill in during slower times
It allows you to plan your content out in advance

How do you come up with evergreen topics?
Think about the things you talk about often
Consider what’s always relevant to your business over the long term
Start with a short list and add to it over time
These can be educational or promotional

What are some examples?
Your main product or service offerings
Your company's core values
Your team members or company history
Partner organizations
Cross-promoting your marketing channels (eg. blog, newsletter, etc.)
Your main calls to action

How do you use evergreen content?
Come up with a list of topics
Write up a blurb that’s easy to share with a link if applicable
Save this content in an accessible space for your team
Sprinkle these posts in your content calendar for various platforms
Revisit annually to see how it needs to be updated or expanded

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