We're taking a look at the state of blogging as we head into 2022. Mickey Mellen has been blogging every day for more than a year.
He’s following Seth Godin's advice that everyone should blog, every day. It seems crazy, but it's largely not for the reasons you think. Here’s why to blog daily: 
Writing daily helps you grow yourself and your thoughts.
There are some SEO benefits, but that's secondary.
Really, it helps open your eyes to the world, and then really unpack what you see.

So businesses should blog daily too?
Almost certainly not, as there are different goals.
For most of our clients, SEO is a big part of this, which is a different kind of post.
Research keywords and write more robust (yet focused) content.

About how long should posts be? There’s no hard and fast rules but here are some thoughts:
As long as they need to be, but that's not very specific.
Personally, Mickey just writes what's needed.
For business, we generally recommend a bit longer, perhaps 500-1000 words. 
Longer form content gives more detail and content for Google to consume.

What are other advantages to blogging for your business in general?
It's good fodder for your social media and email marketing. Much of what we produce in those channels links to our blog posts.
It can be good for clients. We frequently send links to clients and leads with blog posts that help them understand a particular problem.

What should people do if they're interested in learning how to blog daily? Just do it. Start a WordPress or Medium blog and just start writing. Learn by doing.

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