Buzz, buzz, buzz. No, it’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all must definitely deal with.
What are digital distractions?
Pings
Rings
Beeps
Buzzes
The constant stream of notifications that break our concentration

What are some examples?
Email notifications
Slack pings
Text messages
Phone calls
Status updates
Social media notifications
App badges
News alerts
Amber alerts

Why are these problematic?
They break our focus and keep us in shallow work
People can’t really multi-task like we think we can
It keeps us pulled toward the urgent rather than the important
They’re major time wasters

When should we be wary of distractions?
During meetings
During important work blocks
Before bed
During meal times
When spending time with people who matter

Why does this matter in marketing?
Because we’re competing for people’s attention with these distractions
Because often these distractions are also marketing messages

How do we deal with digital distractions?
Go on Focus mode (in a Mac)
Turn off certain notifications
Schedule time to check email and social accounts
Set up timers for certain time-wasting apps
Leave your phone in another room
Take regular tech-free breaks during the day
reMarkable, Kindle Scribe, clarity breaks
Keep a “mind like water” so you can clear your head a bit more

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