In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content.Here’s what you’ll learn in this episode:Clari’s content strategy: building trust at scaleThe 3 content pillars: executives, corporate, and employeesHow Nehal operationalizes content with her teamBuilding employees' personal brands through social mediaLeveraging cross-channel promotion for audience growthMeasuring content success and its impact on pipelineTurning impressions into conversions with a balanced content mixTikTok and its potential for B2B marketingPrioritizing focus on platforms with bandwidth constraintsThe future of the Content Marketer role in a creator-driven + AI world__This episode is brought to you by Hatch.Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. To learn more, go to https://hatch.fm.

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