Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)

95% Content
23/08/2024 49 min Episodio 11
Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)

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Episode Synopsis


Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach.In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highly competitive market of AI.__Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.To learn more, go to hatch.fm.

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