Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.Here’s what we covered:(0:00) Intro(2:38) Marketing drives demand(5:24) Create vs. capture demand with content(10:29) Meredith’s content strategy(13:14) Downloads and subscribers growth trends(18:07) The content platform that has had the biggest impact(20:19) How to do this as a 1 person content team(25:16) Being the face of your company’s content brand(29:35) How to measure content strategy success and ROI(33:05) How to know if this content strategy will work for you?(37:00) Creating effective CTA’s in your content(42:17) The people doing content well that Meredith is studying(46:26) The B2B content trends Meredith is most excited about__Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.To learn more, go to hatch.fm.

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