Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.Here's what we covered:Chris’s content backgroundWhy organic social content is the #1 driver for effective marketing todayHow Dark Social works to build trustThe content engine playbookWhy a recurring live event is idealHow to get better at producing quality contentRunning an efficient content production processAI use cases in the content processHow to pitch this strategy to your leadership teamCreating your own podcast vs. podcast guestingStrategies to grow a podcast__Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.To learn more, go to www.hatch.fm.

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