In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already on their short-list to explore.Here’s what you’ll learn in this episode:Pete’s content strategy and philosophy Create content so good people would pay for itHow to measure content How to maintain content consistency and momentumPete’s LinkedIn playbook & learningsThe B2B content trends Pete is most excited about__Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.To learn more, go to hatch.fm.

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