What if success doesn’t look like managing a huge team or scaling to seven figures?In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small.Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been craving simplicity without sacrificing sales, this episode will show you how to make it work your way.TAKEAWAYS:Laura redefined success from “just surviving” in the early days to now running a cozy, high-converting micro business that fits her life—without the pressure to scale big.Simplification became her theme: fewer offers, clearer messaging, and flexible containers (like her VIP days) that meet clients where they are.By focusing on her zone of genius—voice-driven copy and strategy—Laura creates trust-building offers that convert faster, especially in today’s "trust recession."Marketing doesn’t have to be complicated; when your backend is streamlined, selling becomes more about conversations and less about endless funnels.Knowing your ideal client and aligning every offer to serve them shortens the path to “yes”—and gives you the clarity to say “no” to everything else.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesHang out with Laura over on InstagramVisit Laura on LinkedInTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

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