ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Be More Like Leonardo"
Episode Synopsis
Creatives don’t like repetition, we want—well, to be creative, to invent, to explore, to experiment. And so we resist the wisdom, and proven effectiveness of specialization, to our own detriment. Is there any way for creatives to adapt or even thrive if we surrender, and take this proven path of narrow positioning? Yes, we can be more like Leonardo...
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