Calls to rename South East Queensland for economic edge

10/11/2025 7 min
Calls to rename South East Queensland for economic edge

Listen "Calls to rename South East Queensland for economic edge"

Episode Synopsis

Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane. The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.See omnystudio.com/listener for privacy information.