Episode 9: A Creator's guide to A/B testing. In this episode we tackle that gut-punch feeling when your carefully crafted newsletter disappears into subscribers' inboxes without a trace. Learn how to shift from guesswork to data-driven strategies that work. So, this one is really all about answering the questions: "What is A/B Testing?" and "How to get started with A/B Testing?".We'll cover which elements to test so you can understand what truly resonates with readers. Plus, discover why focusing your tests (and avoiding common mistakes) leads to those compound gains that separate growing newsletters from stagnant ones. Featuring real-world examples where tiny changes delivered major engagement boosts.Timestamps:00:00 The newsletter black hole phenomenon00:55 Why data beats gut feelings every time01:24 Split testing explained (without the jargon)03:15 Real creators, real results05:13 What elements actually move the needle09:42 The "test one thing" rule you can't ignore12:39 How most creators shoot themselves in the foot13:54 Small gains → big results (compound interest for newsletters)15:30 Your first test: simpler than you think16:46 From spreadsheet tears to actionable insightsSome free Reply Two resources available 24/7Listen at https://replytwo.com/podcastWiki and Prompt Library: https://replytwo.com/wikiBoring Long Form: https://replytwo.com/wiki/a-b-testingShout out to Dan Oshinsky and Inbox Collective for their insights: https://inboxcollective.com/a-list-of-things-you-can-a-b-test/

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