Listen "Your Open Rates Are Lying to You"
Episode Synopsis
Episode 5: Beyond the unreliable open rate, here's what to track instead. Apple broke your email metrics, but everyone's pretending it didn't happen. This episode exposes why the open rate obsession is killing your newsletter and what smart creators track instead.We break down how privacy changes have turned open rates into fantasy numbers while revealing the engagement metrics that actually predict subscriber value and revenue potential.Timestamps: 00:00 The open rate delusion00:33 How privacy updates wrecked your metrics02:34 Apple Mail Privacy Protection: what actually happened 04:26 Click-through rates: the honest engagement metric 06:01 Building segments that predict revenue 08:27 How we measure what matters for clients 09:17 The engagement metrics that actually grow your businessSome free Reply Two resources available 24/7Listen at https://replytwo.com/podcastWiki and Prompt Library: https://replytwo.com/wiki Blog: https://replytwo.com/blogBoring Wiki Post: https://replytwo.com/wiki/open-rate
More episodes of the podcast 3:03
How we Launched our Podcast on Spotify
30/04/2025
WTH is A/B Testing?
28/04/2025
Swipe This Recurring Affiliate Program
23/04/2025
The Problem With Most Affiliate Programs
22/04/2025
Breaking Bad Email Marketing Jargon
17/04/2025
Building a Brand Identity for Reply Two
16/04/2025
Why We Started an Email Marketing Company
15/04/2025
WTH is 303?
13/04/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.