In this episode of 2Techy, Lauren Keeves is joined by James Davis from The TSP Advisory and Derek Morgan from Referit to unpack the real power of referral marketing for MSP businesses. They break down the difference between word of mouth and a systemised referral engine, share practical steps for building referral partnerships, and reveal why most businesses are missing out on untapped opportunities sitting right in their CRM.From shifting mindsets and clarifying your ideal customer profile to leveraging partner networks and tracking results, this conversation is packed with actionable insights. If you’re ready to move beyond sporadic referrals and build a predictable growth engine, this episode will show you how to get started.

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