We speak with Todd Chambers from Upraw Media, which is a PPC agency that helps SaaS companies with landing pages, experiments, conversion rate optimisation, ad creatives, and more. Todd has been working in the PPC industry for over 10 years and has worked with a wide range of clients across many sectors. 
We start the episode by discussing the role of landing pages play in PPC and why are they important. I then ask Todd questions that focus on the content that brands can include on pages in order to increase conversions (button positioning, above the fold placement, and more). Then, we cover landing pages vs A/B testing. Todd talks about the differences between using a tool like Google Optimize compared with creating unique landing pages. To finish, we discuss how to monitor the success of pages and how frequently we should be making updates and running experiments. 
As mentioned in the episode, here's Upraw Media's SKAGs Builder. 

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