We welcome two guests on to the show for the first time! We are joined by Gemma Russell & Jake Surrey from Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.  During the episode, we discuss how you can optimise your Google Ads account. They share some of the research that goes on behind the scenes before a large account goes live.  We also discuss some of the different settings that you might want to consider when building out your account. Some of the topics we discuss include bidding strategy,  budgets, goal setting, SKAGS, quality score, and more.  Stay tuned for part 2 - which focuses on upscaling your account and successful ad copy. 

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