We chat with Estelle Keeber, who is the co-founder of Mums in Business Association (MIBA). With over 200,00 followers on social media and networking events in over 250 locations worldwide, it is no surprise that MIBA is the fastest growing women's networking brand in the world. 
Since Estelle is the author of the Amazon #1 bestseller "The MIBA Guide to Growing Your Instagram", we start by discussing Instagram. Estelle shares some tips on how businesses can gain exposure, gain followers and provide engaging content on the platform. We cover everything from stories to hashtags and post frequency. We also talk about Facebook groups, since MIBA has a group of over 55,000 members. Estelle shares how groups can help you find a support network of likeminded people while giving you an opportunity to showcase your services to an invested audience. Finally, we talk about PR since Estelle has been published in major publications such as Forbes, BBC, ITV and many more. We talk about the tactics required to gain media attention as well as using your personal story in combination with your brand.  

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