Who do high profile people or companies facing a scandal call when they're in a crisis?Maybe their therapists. But definitely a crisis communications specialist. Like the work of Olivia Pope in the T-V series Scandal, crisis communications is the practice of shaping public perception and reputation during a crisis. And it's a vital tool for maintaining people's reputations in today's digital landscape.For the latest installment of our "Ask A" series, we sit down with three crisis communications specialists and pull back the curtain on the little-known part of the PR industry.Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Ver todos los episodios