My guest this week is Melissa Deep, CEO & Founder of Virtique Srl, a Tuscany-based company that creates virtual experiences that transform sales, marketing, and advertising through Virtual Reality, Augmented Reality, E-Commerce, and GeolocatedMapping. Virtique creates superior digital content that replicates and enhances the intimacy of the brick & mortar store experience.Through Virtique, Melissa shows her commitment to creating a better world and a more sustainable retail eco-system, and helps communities by promoting local businesses, supporting, reducing the carbon footprint, and providing crucial visual aid to those with limited mobility issues and content for those with food intolerances.Be sure to join us to learn more about Melissa’s exciting life and work, and her fascinating, international professional and personal journey from New York to a magical beach town on the coast of Tuscany.BiographyWith over 30 years of international management, sales and strategy for tech startups, including one unicorn, Melissa has lived and worked in New York City, USA, Moscow, RU, London, UK, Zurich, CH, and Forte dei Marmi, IT. She graduated Valedictorian of her high school class and attended University of Rochester, Cum Laude, Class of 1992.  Her career in technology started in the early ’90s in satellite telecommunications in Russia, providing communications services to international mining and oil companies.  From there, her passion for using technology to create business solutions began.   She has held several senior management positions in sales & strategy with startups including Arbinet, an electronic exchange for voice and data trading, which ultimately went public in 2004 and became a unicorn.She speaks English, Italian and a little bit of Russian and Spanish.She has a passion for technology, DIY projects and family, which includes her dog.Melissa is the Vice President of the Association Digital Twins Italia, dedicated to promoting commerce, tourism, and art & culture throughout Italy via Virtual Experiences.Linkshttps://virtique.it/https://www.linkedin.com/in/melissa-deep-b923683b/https://www.facebook.com/virtique.ithttps://www.instagram.com/virtique/https://www.instagram.com/melissa_anne_deep/https://www.facebook.com/melissa.a.deepShare, like, comment, review, and subscribe wherever you get your podcasts.Podcast Producer: Andrew Niklas Curtis Production Intern: Jasmine KimRecorded at Faminore Sound Agency, Post-production: Lorenzo Maiani

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