Starting a business often feels like stepping onto a stage—except the lights are off, the chairs are empty, and the mic’s not plugged in. You have something valuable to offer, but no one’s listening. Not yet.That’s where early traction comes in.It’s not about going viral. It’s not about scaling fast.It’s about getting those first few people to care. And then turning that care into momentum.In this insight, we explore what it takes to move from silence to signal—and how smart, scrappy founders create marketing energy when the world is still unaware.

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