Cold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-converting appointment-setting strategies that actually work. Whether you're a solo founder or sales pro filling your own pipeline, these techniques help you stand out and start more conversations that convert.
Key Takeaways- Booking sales calls doesn’t come from aggression—it comes from alignment.- Cold messages need personalization, creativity, and real value to stand out.Resources MentionedWant to personalize outreach without being annoying? Below are the five appointment-setting frameworks Trey walks through in this episode — each one is designed to align value with attention (instead of pushing your offer too hard):1. Want One? Share a teardown, case study, or before/after carousel. Prompt: “Want one? DM me the word ‘audit.’”2. The Loom Bomb Record a 30–45 sec video using Loom showing their website/ad and dropping 1 useful idea. Prompt: “If that was helpful, I’ve got 3 more. Want to brainstorm?”3. Comment Ladder DM Post spicy content. DM people who engage with: “Saw your comment — mind if I share a quick idea I didn’t want to post publicly?”4. Assessment/Scorecard Funnel Build a quiz or scorecard using tools like:- ScoreApp- Bucket.ioOffer it free. Then: “Want help reviewing your results?”5. Referral ChainEnd every call with: “Do you know 2 people who’d get value from this?” Book a meeting from a meeting. Bonus if you incentivize it.
Timestamped Highlights[00:00] – Cold DMs are dead—creative outreach wins now.[01:00] – Quick sponsor shoutout: Live Well Vacation Club.[02:30] – Who this episode is for: appointment-based, presentation-driven sellers.[04:00] – Big idea: Booking comes from alignment, not aggression.[05:00] – Play #1: Want One – Reverse outreach with relevant assets.[06:00] – Play #2: Loom Bomb – Show value, then offer a brainstorming call.[07:00] – Play #3: Comment Ladder – DM based on public post engagement.[08:00] – Play #4: Assessment Tool – Provide insights before the ask.[09:00] – Play #5: Referral Chain – Use meetings to open more doors.[09:45] – Bonus: Make every message personal, clear, and curiosity-driven.[10:00] – Final challenge: Pick one play, run it for 7 days, and watch what happens.Sponsor: Live Well Vacation Club LiveWellMembership.com Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ Are you ready for predictable growth in your business? Check out the COMPASS: 🔗https://www.weareherald.co/compass Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗https://www.thecompassmethod.co/crashcourse Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co 

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