In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them.Phil: " It's not a differentiating factor to say that you're AI-powered. It's the default now. You should be, and it shouldn't really be part of your messaging.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Phil: linkedin.com/in/gamacpExplore The Humans of MarTech: humansofmartech.comLearn more about Progress: progress.comTimestamps:00:30 –  Spotlighting Martech Tools03:15 – The Human Element in Martech04:55 – Innovative Uses of AI in Martech07:05 – AI Advice for Beginners09:05 – Industry Leaders for Inspiration Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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