00:00 Introduction to SMB Cybersecurity Challenges02:43 The Importance of Securing SMBs05:32 Lack of In-House Expertise in SMBs08:23 The Cybersecurity Buying Journey for SMBs11:15 Decision-Making in Cybersecurity Purchases14:18 Cost of Inaction vs. Cost of Protection17:03 The Role of AI in Cybersecurity for SMBs20:06 Advice for SMB Leaders on Cybersecurity InvestmentsGuest: Ken Yao (https://www.linkedin.com/in/kennethyao)Guest: Martin Rivera Neuhaus (https://www.linkedin.com/in/martinriveran)Host: Dr. Victor Monga (https://www.linkedin.com/in/victorvirtual)Protect Your Business and Your Partners! Small and Medium Businesses (SMBs) make up 99.9% of US businesses, but 60% lack a dedicated cybersecurity expert. This leaves them vulnerable—and makes them a massive weak link in the global supply chain.In this vital episode of the Zero Trust Journey podcast, Dr. Victor Monga is joined by Martin Rivera, CEO of Enstall Technologies, and Ken Yao, CEO of Cybers, to discuss the unique challenges SMBs face when trying to buy, implement, and manage cybersecurity solutions.This is a must-listen for every SMB owner, CEO, or business leader who handles sensitive data or is part of a larger supply chain. Learn how to make smart, pragmatic security investments even without an in-house CISO.Highlights:--| The Cost of Inaction: Why getting breached is often a death sentence for an SMB, contrasted with the recovery resources available to large enterprises. --| Minimal Viable Security: How SMBs can determine their "good enough" security posture and make strategic bets to stay ahead of threat actors. --| The Buying Lifecycle: Who is the decision-maker for security at a small company (CEO vs. CFO/CTO) and the 5 key factors that drive their purchasing decisions (cost, functionality, UX, compatibility, and support). --| The CISO Communication Gap: Why technical leaders often fail to secure budget from the CEO, and how to quantify risk in simple business terms (e.g., millions in lost revenue) to get buy-in. --| The AI Promise: How AI-driven tools can potentially bridge the massive skill gap and help non-IT trained staff manage complex security tools.Subscribe to our LinkedIn to never miss news, updates, and quizzes to earn digital badges. https://ztjourney.com LinkedIn YouTube Disclaimer: The views expressed are those of the speakers.

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