Michael Chernow is a restaurateur, serial entrepreneur, and athlete based in New York City. Most recently he is the founder of Kreatures Of Habit, an instant and overnight gluten-free oatmeal with 30g of plant-based protein, vitamin D3, and omega fatty acids. In addition to managing various businesses, he’s also a husband and father of two.

In this episode, Michael shares his sobriety story and how his history of substance abuse changed his life. We discuss entrepreneurship, knowing when to sell, and establishing work-life balance. We chat about fatherhood and much more.

Timecodes:
(2:31) - Growing Up In New York City
(5:19) - Urban Vs. Rural Living
(7:55) - Inspiration For Entrepreneurship
(12:14) - First Business Venture
(13:48) - Passion For Service/Food Industry
(18:05) - Managing & Delegating Businesses
(20:03) - Unhealthy Work-Life Balance
(22:34) - Knowing When To Sell
(32:02) - The Deadly Grip of Addiction
(35:45) - Michael's Rock Bottom / Suicidal Thoughts
(41:24) - Purpose of Surrendering Your Will
(45:32) - Importance of Habits & Routines
(49:11) - Getting Into Consumer Packaged Goods (CPG)
(51:24) - Story Behind Kreatures of Habit Meal One
(54:20) - Critics & Finding Your Personal Routine
(57:23) - Perspective on Competitors
(1:01:48) - Current Objectives With KOH
(1:04:35) - How Michael Balances Work, Family, and Life
(1:08:13) - Fatherhood & Raising Sons

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