🔍 Podcast SummarySmart, connected water dispensers are no longer a luxury — they’re quickly becoming the new standard. In this episode, we explore how bottle-free systems like POU and ITS are growing faster than bottled units, and what that means for operators, suppliers, and B2B decision-makers.We break down:Bevi’s European market entry and why it mattersHow smart tech supports ESG, touchless access, and recurring service modelsKey insights from Zenith’s 2024 data🧠 Zenith Expert ViewSmart ≠ OptionalTouchless, connected, and efficient water systems are fast becoming baseline in tender criteria for corporate and institutional clients.The New Revenue Layer: Data & ServiceIoT-connected dispensers open the door to predictive servicing, usage analytics, and subscription models — helping operators move from hardware suppliers to hydration solution partners.Bottle-free is scaling fasterZenith's 2024 data shows POU and ITS segments are growing at double the pace of bottled units in Western Europe. The shift is real and accelerating.Align with Net Zero GoalsSmart units help companies meet Scope 3 reduction targets and environmental reporting needs — turning hydration into an ESG asset.Look to the US for what’s comingBrands like Bevi are bringing integrated, personalized hydration platforms to Europe. Expect rapid adoption of digitally branded, data-driven solutions.🌐 Stay ConnectedFollow us on LinkedIn:⁠https://www.linkedin.com/company/zenith-global-commercial⁠Explore insights, reports & more:⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠📊 Download our free European Water Dispense & Filtration demo database:⁠https://www.zenithglobalcommercial.com/demo⁠📞 Book a free 1-on-1 consultation call: ⁠https://www.zenithglobalcommercial.com/book-an-appointment⁠🎙️ More from ZenithDairy & Agriculture Podcast: ⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-dairy-and-agriculture/id1807366997⁠Soft Drinks & Innovations Podcast: ⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-soft-drinks-and-innovation/id1807367430⁠We support your business with:🧀 Market data (even for cheese!)💧 Water dispense insights (BWD / POU / ITS)🔍 Partner search & market entry📈 Branding & growth strategy💦 Water source valuation🔬 Custom market research

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