🔍 Podcast Summary:In this episode, we unpack the controversy surrounding Coca-Cola’s revised sustainability targets. With projected plastic usage set to rise 40% by 2030 and a retreat from its 25% reusable packaging goal, the brand faces growing pressure from environmental groups. We explore what this means for the beverage industry’s ESG commitments, regulatory risks, and brand trust in a high-stakes sustainability landscape.​📈 Zenith Strategic Insights for Industry Stakeholders:✔️ Evaluate Supply Chain Sustainability: Assess the feasibility of integrating higher percentages of recycled materials and explore alternative packaging solutions to reduce environmental impact.​✔️ Enhance Transparency: Clearly communicate sustainability goals, progress, and challenges to stakeholders to build trust and demonstrate accountability.​✔️ Innovate in Packaging: Invest in research and development of new materials and designs that meet both functional requirements and environmental standards.​✔️ Collaborate with Environmental Organizations: Engage with NGOs and industry groups to align on best practices, participate in collective initiatives, and stay ahead of regulatory developments.​🌐 Follow the Zenith LinkedIn page: ⁠⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠⁠🌐 Visit our website: ⁠⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠⁠📊 Download our free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo📞 Book a free 1-on-1 consultation call:https://www.zenithglobalcommercial.com/book-an-appointmentHow we could help you:🧀 Market data (even for cheese!)💧 Water dispense insights (BWD / POU / ITS)🔍 Partner search & market entry📈 Branding & growth strategy💦 Water source valuation🔬 Custom market research

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