Host Bryndis Whitson welcomes Halldor Thorgeirsson, the Director of Operations for Salties seafood import company, to the show to discuss the logistics of bringing fresh, never-frozen Icelandic fish to Canada. Halldor explains the streamlined and multimodal supply chain - air, sea, and land transport - used by Salties that ensures fish are caught, processed, and delivered across Western Canada in days. Bryndis finds out exactly how fish travel from Iceland without ever being frozen to land on our tables fresh.Halldor talks about how Salties sets itself apart in the seafood logistics industry by ensuring traceability and sustainability, providing customers with precise documentation about where, when, and how fish were caught. He explains how they have learned to adapt to challenges like extreme weather, global airline disruptions, and complex customs. Bryndis learns how the product itself is cooled to such a degree without freezing that it self-preserves within the multi-layered packaging without ice to arrive fresh at the destination. This episode demonstrates how much goes into the meal we order without ever wondering how an Icelandic fish got to a restaurant in Vancouver. About Halldor Thorgeirsson:Halldor is an experienced executive leader with over 20 years of global expertise in construction, precast manufacturing, and food distribution. He specializes in leading operational transformations, driving sustainable growth, and managing organizational change across Europe and Canada. His leadership focuses on building cross-functional teams, leveraging innovative technologies, and aligning operations with strategic goals.Halldor’s career highlights include spearheading multi-regional operations, managing mergers and acquisitions, and achieving measurable improvements in financial performance and operational efficiency. With a passion for innovation and sustainability, he thrives on transforming challenges into opportunities for long-term success.—Contact Bryndis Whitson: Website: ZebrasToApples.com Instagram: @ZebrasToApplesLinkedInContact Halldor Thorgeirsson: Website: salties.ioLinkedIn: HalldorThorgeirsson

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