Diving into the Streaming Habits of Canadians - Who's going to cut the cord next?

YourTechReport
17/02/2023 17 min
Diving into the Streaming Habits of Canadians - Who's going to cut the cord next?

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Episode Synopsis

Roku's head of Advertising in Canada, Christina Summers, joins Marc Aflalo to talk about the findings of their recent study. "TV streamers are more responsive on streaming platforms to ads than non-TV streamers that see ads on TV, which can be attributed to the lighter ad-load through TV streaming"
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