Helen has identified two types of CommsHero: the planner and the winger. Helen tells us that based on the significant amount of work they’ve done with clients experiencing similar issues, they feel utterly overwhelmed by work, feel like their falling and can’t switch off. Helen explains the reason so many comms pros struggle with procrastination, and thrive with a deadline, the many types of work we do that can make us feel overwhelmed and how to deal with our workloads to be happier and more creative: by fighting self-limiting beliefs, learning to say the nice no, and prioritising using the right categories. Twitter: @HelReynoldsLinkedIn: Helen Reynolds

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