Long processes and adviser bias can mean the traditional risk profile approaches are deeply flawed. This has driven IFS to search for, and ultimately build, a more appropriate solution for super fund members.Hear from Craig Sankey, our Head of Technical Services & Advice Enablement as he spoke with Simon Russell from Behavioural Finance Australia on the need for a digitised risk profile to ensure consistency and efficiency in how we approach this often misunderstood aspect of financial advice.

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