Going in the opposite direction of everyone else

18/11/2025 19 min
Going in the opposite direction of everyone else

Listen "Going in the opposite direction of everyone else"

Episode Synopsis

In this episode, Inc. staff reporter Ben Sherry sits down with Ayeshia Quainoo-Tefera, the  founder and CEO of the Springfield, Virginia-based Ultimate Care, a home health agency. Ultimate Care is ranked No. 2,345 on the 2025 Inc. 5000 list.

Ayeshia discusses how she navigated Covid, trying to minimize risk while maximizing impact for her clients, and how systemizing everything she does is critical. She also emphasizes developing an inclusive culture by showing employees that you care.