This September is the 20th Anniversary of Life Insurance Awareness Month. Most people don’t want to think about life insurance. But if others rely on you financially, you need to consider how much you risk losing without having adequate insurance.What is life insurance?Life insurance is a contract between a life insurance company and a policyholder. A life insurance policy guarantees the insurer will pay a sum of money to one or more named beneficiaries when the insured person dies. Common misconceptions about life insurance"Too expensive""Workplace life insurance is enough""Too difficult to buy""Don't need until I'm older"Is life insurance worth it?Yes, if there’s someone you care about who would suffer if you and your financial contributions were no longer in the picture.Not everyone needs life insurance — if your spouse is already financially secure, and your kids are launched and have started their own lives without relying on your financial support, you may not need it.

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