Listen "Owned Media, Paid Media, Earned Media - What the Heck do All of These Mean?"
Episode Synopsis
Owned media, earned media, paid media, shared media ... which one of these should I be doing? Sharing what these terms mean and the differences between them all. Plus - which one do we recommend that you use?And what's the fifth type that your business shouldn't overlook?00:00 What these terms mean and the differences between them all.Plus - which one do we recommend that you use?01:30 as we've talked about before third party platforms03:19 microinfluencers04:15 which one we recommend05:35 pros and cons of each different type05:40 cons of owned and shared media06:12 pros of owned and shared media07:40 cons of paid media08:31 pros of paid media09:21 cons of earned media10:31 pros of earned media12:00 the fifth type of media - it's just as important!13:00 how you can get inside my marketing brainFree Mini Class: https://courses.vickywu.us/courses/5-...--Examples of scenarios how you can combine the five types of media - when you can combine them--One of the hardest pieces - how to reach the press--Help you think of some new creative content formats that maybe you haven't tried and help you leverage one of the other--Plus how to measure each of the types of media--Leverage them when, and how they are most effective
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