At age 10 and a half (because that half is important when you're ten), Kai is the youngest entrepreneur we've interviewed for our channel. Learn what both Kai and her dad Roderick wish they knew about entrepreneurship before they started, as well as how Roderick explains the impact of Covid on the bottom line of a business to their 10 year old entrepreneur.Find Kai's online at https://kbsfoods.comFacebook https://www.facebook.com/kaisbakingstudioInstagram https://www.instagram.com/kaisbakingstudio/YouTube https://www.youtube.com/channel/UCfvb4HX3F3Yztm_IpiHsDWgShow notes:00:00 Welcome to our youngest entrepreneur we've ever had on the show01:30 How Kai's Kookies and Kai's Bakign Studio started1:45 Who paid for branding - Kai or her parents?3:10 Speciality baking items and why they started - keto, vegan, gluten free4:00 Dad wanted to lose weight4:50 Something different than was available on the market was a game changer5:40 My son's allergy to red food dye6:40 Why I was excited to find this bakery7:20 Kai shares the biggest seller8:00 What people assume about their keto cinnamon rolls8:20 The sugar crash9:20 Kai talks about how the busines has grown since they first opened9:45 The problems that led to the decision to move and grow10:30 Marketing challenges when they were first starting - SEO, Google, Facebook, pay per click ads11:15 It's difficult to learn your market11:30 Why men aren't their target market even though a lot of them do keto diets12:30 Why you need to find someone who actually knows what they're doing with marketing and not just wanting to take your money12:50 What my prospects encounter when they search for marketing help13:10 What pains me about marketing13:35 The difference between marketing coaches who have only done it one way, and what we do14:05 90% of the marketing information online is something you will never use, finding that 10% that's important is hard14:30 Everything you search online is cookie cutter (is that a pun?) but that doesn't fit their business model15:00 Understanding your own marketing plan15:15 When you have to use the new software from the latest coach15:45 How Covid has impacted their business - teaching the kids at home, wearing all hats, poised for growth16:45 Constantly reinventing their services17:20 Explaining the impact of Covid on the bottom line of a business to their 10 year old entrepreneur19:40 Lesson #1 that Kai wishes she knew about entrepreneurship before they started20:00 Big lesson #2 - you may not get paid as often as you want to20:20 How your business plan may differ from reality20:50 Be patient and understanding21:10 Why he was hesitant to spend more money on marketing21:45 Why they needed someone to advise on marketing 22:10 What dad hopes for Kai by the time she is his age22:38 Kai's biggest piece of advice for an entrepreneur23:15 What dad knows about how much money an entrepreneur really makes24:00 Figuring out how to get the word out24:30 One thing all of my entrepreneur guests say25:00 The business tipping point24:30 How much energy it takes for the last two degrees of heat to make water boil26:30 NASA and how a rocket gets going27:30 What would be the best mix of marketing for a business like theirs?28:00 One of my favorite marketing activities for food: UGC (user generated content)28:50 Why UGC can be so helpful to a business29:05 What I found from a recent quick audit of some large Facebook pages30:00 How UGC helps extend your reach31:15 My PDF with some strategies for UGC is part of my Facebook Group Marketing Guidebook that you can download at the link above32:30 Resort to flat-out bribery! Bribe me with a cookie ;)33:00 How this strategy can help make a business a destination33:45 Using UGC strategy before the customer even gets to the store34:30 Growing a business organically and duplicate what works#entrepreneur #business #ceo #kidpreneur #marketing

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