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Listen "S1 Ep9 - Entrepreneur interview - Digital marketing journey of a homegrown decor & lifestyle brand "
Episode Synopsis
I interview Chandni Dassani, founder of Etaasa. I want to know how she created her brand's marketing strategy and executed it.
1:04 Chandni talks about why she wanted to start this business.
2:43 Etasaa's marketing is done in-house by Chandni. She explains how she researched the customer to identify their niche.
4:37 When Etasaa migrated their marketing online, they made a decision to curb spending on Facebook ads. Chandni talks about Etasaa's organic strategy to acquire customers.
9:00 Chandni talks about how they navigated the conversation with the consumers, without a website.
11:40 At the end, Chandni highlights additional strategies that worked for Etasaa.
1:04 Chandni talks about why she wanted to start this business.
2:43 Etasaa's marketing is done in-house by Chandni. She explains how she researched the customer to identify their niche.
4:37 When Etasaa migrated their marketing online, they made a decision to curb spending on Facebook ads. Chandni talks about Etasaa's organic strategy to acquire customers.
9:00 Chandni talks about how they navigated the conversation with the consumers, without a website.
11:40 At the end, Chandni highlights additional strategies that worked for Etasaa.
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