In this episode, I have a great conversation with Janine Coombs, a marketing coach specialising in service offer positioning. Janine shares her journey from the corporate world to becoming a marketing coach, revealing how she helps coaches and consultants earn more from their one-to-one services without burning out.From facing the fear of judgment to making offers sizzle, Janine Coombs’ journey is a true testament to the power of perseverance & owning your expertise.Listen in as Janine and I chat about the ups and downs of her entrepreneurial path, the importance of effective messaging; pricing; positioning, and practical advice for business owners looking to make their offers irresistible & really sizzle.Key highlights:1. The Journey to Entrepreneurship: -      Janine’s background in corporate marketing and her transition to becoming a business owner.-      The iterative process & path that she took to establish her business.2. Overcoming Challenges:-      The reality of marketing your own business versus helping others to do so.-      Why you shouldn’t charge your worth & what to do instead. -      How niching too quickly isn’t always sensible. 3. Effective Messaging:-      The importance of clear messaging and how it resonates with your target audience.-      Common pitfalls in messaging and how to identify where your real issues may be. 4.  Crafting Irresistible Offers:-      Janine’s Sizzling Hot Offer Creation Process and the three Ps: Promise, Package, and Price.-      Tips for testing & refining offers quickly to see real-time feedback. 5. The Role of Patience and Persistence: -      Janine’s advice on being patient & celebrating small wins.-      The importance of an outside perspective in identifying & solving business challenges. 6.  Visibility and Personal Branding:-      How Janine didn’t let her fear of visibility stop her from putting herself out there and the impact of authentic personal branding. -      The journey from being camera-shy to creating engaging and memorable video content. 7.  Embracing Your Entrepreneurial Superpower: -  How Janine uses her Creator profile from Wealth Dynamics to help make decisions on what to do & not do in her business.Useful links for you: Take the free Business Magic Scorecard here.Connect with me on LinkedIn | Instagram | Facebook | Send an emailDiscover what your Entrepreneurial Superpower is through Wealth DynamicsBook in for a 

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