Why is social change so hard - particularly right now? Part of the reason lies in pluralistic ignorance - the social phenomena that helps to explains everything from imposter syndrome to slow progress on climate change. In this micro episode, we explore a nugget of insight from Professor Deborah Prentice - currently vice-Chancellor of Cambridge University and at the time of our chat back in 2021, provost of Princeton.  What is pluralistic ignorance, and how does it lead to a 'conservative lag' in society? For the full chat, check out episode 6 here. If you like the show please do consider chipping in a couple of quid over at http://www.patreon.com/yourbrainonclimate. And a written review would be ace. Please thank you please. The show is hosted and produced by me, Dave Powell, who you can find @powellds on Bluesky and X/Twitter, although I don't use the latter any more. YBOC theme music and iterations thereof, by me.  Show logo by Arthur Stovell at www.designbymondial.com. 

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