#15 — Award-Winning Marketer: Why Purpose Leads To Real Success | Anser Aly: “Marketing Is The New Finance!” “A Good Leader Listens!” “Purpose Is Why You Get Out Of Bed!”

You Never Know with Nicole Lee
20/04/2025 53 min Temporada 1 Episodio 15
#15 — Award-Winning Marketer: Why Purpose Leads To Real Success | Anser Aly: “Marketing Is The New Finance!” “A Good Leader Listens!” “Purpose Is Why You Get Out Of Bed!”

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Episode Synopsis

What if winning awards doesn’t mean you’ve truly succeeded? What if purpose matters more than, and can even lead to, success? In this episode I speak with Anser Aly, an award-winning "accidental marketer" who spent nearly two decades at Unilever leading campaigns at global brands — including three Cannes Lions wins. But despite all the accolades, something was missing. And that something was purpose. That was when Anser found his why, transitioned into learning and leadership development, and committed to helping others find theirs too. Whether you’re winning on paper or wondering what’s next, this episode is your reminder that purpose is so much more than success — it leads to real success. I hope this inspires you and finds you exactly when you need it. Chapters:00:00 – Introduction02:50 – Anser’s Cultural Roots, Name & Identity07:55 – From Accountant to Accidental Marketer13:47 – Entering Marketing at Unilever19:30 – Running Award-Winning Campaigns25:04 – Marketing Today: The New Finance?27:23 – The Shift: From Marketing to Leadership Development30:50 – Discovering Purpose and Taking Action36:03 – What Makes a Good Leader39:51 – The Role of Purpose in the Workplace45:50 – Embracing Change Because You Never Know46:40 – Human Relationships in Leadership50:44 – Magic Moments & Gut Instincts52:21 – The One Message Anser Would Put on a Billboard ❤️Nicole —————👉🏼 Follow Anser Aly on:LinkedIn: https://www.linkedin.com/in/anseraly/Instagram: https://www.instagram.com/anseraly/  Website: www.thegrowthlabs.co   👉🏼 Follow Nicole Lee on:LinkedIn: ⁠⁠http://linkedin.com/in/nicoleethisisme⁠ ⁠Website: https://⁠www.youneverknow.co/⁠Instagram: ⁠⁠http://instagram.com/nicoleleethisisme⁠⁠TikTok: ⁠⁠http://tiktok.com/@nicoleleethisisme⁠⁠ 🎪 Join my next community event in Singapore on 23 April 2025: https://www.eventbrite.sg/e/1318472158719?aff=oddtdtcreator 🎬 Filmed at: Poddster Singapore #youneverknow #podcast #contentcreator #purpose #marketing #leadership #success #finance #business #entrepreneurship #jobs #transformation #growth #viral #viralvideos #empowerment #dream #courage #learning #learn #career

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