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Listen "You Did What! - Mark Jenkins/Rita's Italian Ice - 3/26/24"
Episode Synopsis
A terrific interview with Mark Jenkins, the VP of Marketing for one of America's most beloved brands - Rita's. Mark shared great insight into the Marketing of a large yet seasonal business, including:
the annual March 1 grand re-opening
the research behind and rollout of new products
working closely with the franchise owners of all Rita's stores
creating awareness and trial in new markets
how delivery has added incremental sales (even for a frozen treat)
setting standards - the Marketing and Sales playbook
Enjoy!
the annual March 1 grand re-opening
the research behind and rollout of new products
working closely with the franchise owners of all Rita's stores
creating awareness and trial in new markets
how delivery has added incremental sales (even for a frozen treat)
setting standards - the Marketing and Sales playbook
Enjoy!
More episodes of the podcast You Did What !?
You Did What! - Sheri & Jim - 7/15/25
03/09/2025
You Did What! - Dave Allan - 4/24/25
09/08/2025
You Did What! - Cynthia St. Pierre - 5/8/25
09/08/2025
You Did What! - Sheri & Jim - 7/2/25
09/07/2025
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