ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Neurobranding Expert Lauren Clemett on How the Brain Sees Brands"
Episode Synopsis
She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north.
Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and now uses her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management since before the internet, helping launch hundreds of global brands and appears in worldwide media, as a sought-after personal branding specialist.
Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and now uses her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management since before the internet, helping launch hundreds of global brands and appears in worldwide media, as a sought-after personal branding specialist.
In God we trust