Google just retired 3rd party cookies - 😅 Yet tracking persists?

09/01/2024 4 min Episodio 89
Google just retired 3rd party cookies - 😅 Yet tracking persists?

Listen "Google just retired 3rd party cookies - 😅 Yet tracking persists?"

Episode Synopsis

The end of the Cookie is nigh! Google finally killed it!Source:https://lifehacker.com/tech/google-is-getting-rid-of-cookiesThis is what you need to know:- Google is getting rid of cookies to enhance internet privacy and limit cross-site tracking.- Cookies, though not inherently malicious, are often used for targeted advertising and tracking user behavior.- Google's Tracking Protection, starting with 1% of Chrome users, aims for a global rollout by the second half of 2024.- The Privacy Sandbox project replaces cookies, collecting user data to balance privacy and support for companies, but concerns about trusting Google persist. Hosted on Acast. See acast.com/privacy for more information.