Ultimate Guide to Packaging Services (Part 1)

15/10/2025 30 min Episodio 114
Ultimate Guide to Packaging Services (Part 1)

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Episode Synopsis

Your package isn’t the problem (but your approach might be)You’re stuck in a service package spiral and wondering why nobody’s biting.You’ve followed all the rules, named your niche, picked a job title, copied someone’s “signature package” off their website, put your offer together, and still… crickets?Let’s change that.This is Part 1 of a two-part episode series, and it’s the one you cannot skip. I just wrapped the first round of my free “100K Roadmap” mini service calls (PSA: book yours at the link below), and there was one BIG theme that came up over and over again:Packaging. But not in the way you think.Most service providers are packaging their offers backwards. You're building from your skillset instead of starting with what your market actually wants. In this episode, we’re flipping the script on how to craft a signature service that actually books clients and grows your business without you burning out or undercharging.If you’re tired of hourly work, custom proposals, or no one buying your stuff, hit play now.In this episode, we’re diving into:The #1 mistake service providers make when packaging their offersWhy copying others in your niche will keep you stuck (and broke)What it actually means to be commodified—and why that’s killing your salesThe missing piece that Marie Forleo’s B-School didn’t teach back in the dayWhy you must separate your skillset from your business offer (yes, really)How to shift from freelancer mode to true business owner thinkingWhat positioning actually means (and why your package doesn’t matter until you’ve nailed this)If you want to create a service that people see and say “YES—this is exactly what I need,” this is the episode to binge. (And don’t forget to tune in next week for Part 2 where we get into the nitty-gritty of what goes in your package.)Resources + Links:🎯 Book your FREE 100K Roadmap Call: https://courtneychaal.com/roadmap🛍 Grab Booked in 5 Days Challenge for $17 ($20 off with code PODCAST): https://courtneychaal.com/booked🎓 Watch the Build a Client Booking Machine Masterclass: https://courtneychaal.com/masterclass💡 Ready to build your signature service? Join Yay for Clients: https://courtneychaal.com/yayTake action now!Work with Me: https://courtneychaal.com/shopFreebies: https://courtneychaal.com/freeConnect on Social: https://www.instagram.com/courtneychaal/ 
TIME TO TAKE ACTION! 📆 Book your $100K Roadmap Call with me!  (I'm doing 100 free calls first come, first served!)Six Figure Sprint: https://courtneychaal.com/six-figure-sprintYay for Clients: https://courtneychaal.com/yay-for-clientsClient Capacity Calculator: https://courtneychaal.com/calculatorAll my offers: https://courtneychaal.com/shopFreebies: https://courtneychaal.com/freeHang out on Instagram: https://www.instagram.com/courtneychaal/