Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.Eli blogs about SEO and growth at elischwartz.coYou can find him on Twitter at 5le.The YC podcast is hosted by Craig Cannon.***Topics00:23 - Does SEO matter in 2018?2:23 - Where should a company start with SEO?3:53 - Who’s doing SEO well?4:48 - Why is Amazon doing SEO well?5:48 - How should you crosslink?7:33 - Paying for links7:58 - SEO don’t dos8:38 - Things that are no longer useful in SEO9:43 - Keywords13:08 - Reviews13:48 - Content17:48 - Images23:08 - Link building28:23 - How much time to give SEO?28:53 - Mobile30:58 - Ranking32:08 - International SEO34:18 - Translation37:38 - International search39:53 - GDPR42:13 - Hiring someone to do SEO44:08 - What to do when you organic SEO disappears46:53 - Metrics for an SEO hire48:53 - Tools for SEO50:23 - Getting started in SEO

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