Markus Edgar Hormes is the Co-Founder of WorkPlayExperience, a German service innovation consultancy helping organizations of all sizes to tackle complex business problems. He is a co-author of the top-selling book, “This is Service Design Doing” and he has dived into how AI can augment the design process with a focus on emerging team dynamics and how these new tools can be used during workshops and design sprints effectively.

Listen to this episode to learn:
1- How AI can be used in customer research
2- How to manage expectations when introducing AI as a tool
3- What are the challenges when introducing AI to your team 
4- How to start exploring and scaling its usage



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Work Play Experience


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