Convincing Growers to Adopt Technology.

[x]cube Innovation Talk: A Digital Native Podcast
06/10/2023 2 min

Listen "Convincing Growers to Adopt Technology."

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Episode Synopsis

While agri-inputs companies look to embrace digital solutions to maximize impact, there's always a challenge to convince the growers to shift from the ways they've been farming so far and incorporate digital in their efforts. So, how can companies convince growers about the advantages of adopting digital technology? Hear it from Souveek Ray, Global Head of Products at UPL, and Bharat Lingam, the CEO of [x]cube LABS.

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